The time has finally arrived. You are ready to sell your beautiful Arlington, VA home and move into the next chapter of your life. No doubt, you have lots of questions about this exciting and unique season. After all, preparing your home to sell can seem like an overwhelming and daunting task. There are certainly lots of different factors to consider, from improving the curb appeal to staging your space. However, one of the biggest and most essential steps in the process is getting the word out about your house being for sale. In the excitement of moving onto the phase, this step can be an easy one to overlook or miss altogether. While this is true, making sure that people know your house is on the market is vital for getting the best price and selling your home in a timely manner. From taking professional-looking photographs to utilizing social media, here is how you can market your Arlington home efficiently!
1. Understand marketing
Whether you choose to sell your home yourself or enlist an expert real estate agent, you will want to do some research so that you can become familiar with the marketing process. Understanding the methods and techniques of marketing will help you get a better grasp of the selling process from start to finish.
2. Know the local market
As someone who is selling their home, it is important to understand the local market and current real estate trends. There are three types of markets in real estate: a seller’s market, a buyer’s market, and a neutral market. It is a smart idea to familiarize yourself with each of these markets, as this can help you determine whether it’s the right time to sell your house. To give an example of this, 2021 and 2022 have been years for a seller’s market. This happened as a result of record low mortgage rates and low inventory.
3. Take great photos
An essential aspect of marketing your home online is making sure you take lots of pictures of it. This can be an often overlooked or forgotten step in the process. However, it is vitally important because photos from a diverse array of angles such as the street, views of the backyard, or side views will give the buyer a better idea of your house’s overall appearance. Plus, it will give them a better feel for the atmosphere of it as well. Being able to see pictures of the house will help them to know if they are interested in touring or buying it. Take good, clear, and crisp photographs of the interior and exterior of your house, and be sure these are posted in a timely manner. Photos are extremely helpful for buyers to envision themselves in your house and contemplate what it would be like to own it.
4. Use social media
Social media is a powerful tool, and using it to your advantage to sell your home is a smart move. Posting your listing with photos on Facebook, Twitter, Instagram, or your favorite social media platform is a great way to get the word out and generate buzz. Plus, it makes your house more visible and accessible for buyers who are searching online. Additionally, you will be able to target audiences that go beyond your normal circle of friends and acquaintances. A good idea is to make your posting professional and concise. Take the time to consistently promote your home so that you can reach a larger crowd of interested buyers.
5. Write a captivating listing
Alongside your photos, write a listing that describes your house. This is where you can highlight important features in your home and give buyers a quick summary of it. These are typically a paragraph long. The goal is to create a visual picture in buyers’ minds and bring to their attention what is special about your house.
6. Post on real estate sites
To target the largest audience, a home’s data, photo, and description are uploaded on the listing the Multiple Listing Service (MLS) which is a local or regional database that works with brokers and agents to share information regarding sales. This will populate and show up on other sites as well.
7. Set a competitive price
No doubt, you want the highest offer for your home. So then, the question is, how do you set the right price? One vital step to take is to spend time looking at other homes in your area to get an idea of the typical asking prices. This will help you see real estate through the buyer's eyes and gain a better understanding of typical asking prices. Furthermore, you can always research online or ask your real estate agent for their input and recommendations.